Small business owners often wonder how a website impacts their business. Some think it takes too much time or isn’t worth the investment. However, the digital age has changed the face of marketing. Today’s consumers prefer looking for information online where everything is easily accessible.
A business owner may ask, “Do I really need a website for my business?” As marketing experts, our answer to that is always ‘Yes’. Here are six reasons why:
1. It makes your business accessible 24/7
A good website highlights offers to attract customers. Even if the store is closed or no one is available to answer enquiries, a website allows customers to access information about products and services anytime.
Having a business website or eCommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
2. It builds your credibility
Today, more and more consumers use the internet to search for the products or services they need. Businesses that own professional-looking websites make a positive first impression to consumers. A well designed website adds to the business image and builds its online presence. It shows that the business is professional and credible. It assures the prospective customers that the business provides quality products and services.
Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
3. It helps you to show up in Google search results
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
4. It helps save cost
A business website is globally accessible. This saves businesses from spending too much on other marketing materials, such as brochures, catalogues and kits to promote offers.
5. It makes a great advertising tool
You’re probably aware of the saying “sell solutions, not problems”. People want to see the end result of what they’re buying.
A business website opens promotional opportunities that could help attract more potential customers. With the help of the right tools, such as social media marketing, websites help companies generate more business.
6. It promotes customer engagement
Customers like it when service providers are reachable and keen to their concerns. A website – along with social media marketing – establishes consumer trust because it gives them the opportunity to interactively communicate with the business.
Ready to get started with a website? We provide a range of website solutions to grow your online presence. JAP Studios provides web design throughout Australia. To find out how we can help your business, call us on 0430 582 078.